Our mission is to help you focus on what you do best. Let us handle the rest.


Skilled Strategies: Helping Your Business Grow
Discover how we can help your small business thrive. From leads to growth strategies, Skilled Strategies is your partner in success.
Subcontractor Vetting for Construction Firms
Reduce risk and accelerate project delivery with an external, tech-enabled subcontractor vetting system. Background checks, safety records, insurance verification, performance reviews, and capacity scoring — all in one place.
We integrate with your bid workflows to ensure only prequalified crews reach your estimators and PMs.
Why Partner with Skilled Strategies
Solutions built for blue‑collar companies
From staffing and logistics to AI‑enabled ops and go‑to‑market, we deploy practical systems that improve utilization, win rates, and margins.
Sourcing Labor
Recruiting funnels, trade school partnerships, referral loops, and job board automation to keep crews staffed.
AI Software Solutions
Quoting assistants, work order triage, schedule optimization, and RFP drafting tuned to your workflows.
Logistics Planning
Routing, materials kitting, vendor SLAs, and last‑mile coordination to reduce idle time and callbacks.
Tailored Growth Strategies
Market positioning, channel testing, territory expansion, and profitability playbooks for blue‑collar leaders.
Unlock Your Business’s Full Potential
At Skilled Strategies, we understand that running a small business comes with unique challenges. Our tailored consulting services are designed to streamline operations, maximize profits, and uncover new opportunities for growth. Let us handle the strategy so you can focus on what you do best.

Solutions for Blue‑Collar Companies
Practical, ROI‑focused implementations your teams can adopt quickly.
Sourcing Labor
Recruiting funnels, trade school partnerships, referral loops, and job board automation to keep crews staffed.
AI Software Solutions
Quoting assistants, work order triage, schedule optimization, and RFP drafting tuned to your workflows.
Logistics Planning
Routing, materials kitting, vendor SLAs, and last‑mile coordination to reduce idle time and callbacks.
Tailored Growth Strategies
Market positioning, channel testing, territory expansion, and profitability playbooks for blue‑collar leaders.
Applications Open
We work with companies where we can deliver a clear competitive advantage. If that sounds like you, apply to work with us.
Apply NowAbout Us
This project started at UNC Chapel Hill and brings together students from UNC, NC State, and MIT along with seasoned trade industry experts. We blend academic rigor with field experience to deliver practical outcomes for contractors, service businesses, and specialty trades.
Team
Why work with us
We are a small agency of talented marketers & designers.
Chief Technology Officer aaladar@unc.edu
Chief Executive Officer brparks@unc.edu
Credentials & Partners
Certifications
Selected Clients
We partner with companies where we can create measurable competitive advantage; we are not the right fit for everyone.